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Super Group-owned Betway, a leading international online betting and gaming brand, has marked one year
since it officially launched in Tanzania. During the event held on Wednesday, 27 July 2022 in Dar es Salaam, Betway unveiled exciting new offerings in the market including Betway Jackpots and a new streamlined betting platform.
Since its entry into the Tanzanian
market, Betway has recorded a number of milestones including the renovation of
sports facilities in
need, the establishment of the Sports Experience Centre and forming
partnerships with sports authorities and stakeholders to foster sports
development in the country. More recently, the brand has improved the overall betting experience by introducing optimised online betting
services.
Speaking during the event that brought together more than 40 sports and
gaming stakeholders, James Mbalwe, the Director General of the Gaming Board of
Tanzania who was a chief guest at the event, commended Betway for the efforts to
promote sports development in Tanzania and urged the brand to continue setting
a good example for other betting companies to follow. Furthermore, he welcomed Betway and other sports
betting and gambling companies to support the regulator in implementing
appropriate measures and policies to foster responsible gaming and social
responsibility in the betting industry.
Mbalwe added, “The gaming industry is currently growing rapidly; in the past two decades of GBT establishment there has been an expansion in gaming activities including the introduction of sports betting. This growth has contributed to an exponential increase in revenue collection whereby the gaming industry recorded a growth of 20.69% in gaming tax collection from TZS 78.8 billion in 2017/18 to TZS 95.1 billion in 2018/19. This is a remarkable achievement that cannot be overlooked. Apart from that, the industry has created employment opportunities for Tanzanians, attracted direct foreign investment, and contributed to technology transfer in terms of sophisticated digital systems.
“We commend Betway because in a period of one year they have managed to
set a good precedent in the betting industry by promoting responsible gambling,
introducing advanced
digital technologies and modernised environments, and most importantly
contributing to the improvement of sports facilities. This is the way to go, we hope other betting companies
will build up from here.”
Betway took advantage of the opportunity to introduce its new products
including Betway Jackpots, a new simplified betting platform, new brand influencers,
and a year-long campaign, Chomoka na Odds, that will have millions in prizes,
including a home starter kit, to be won.
Commenting on the new direction announced by the brand, Calvin Mhina,
Betway’s Country Marketing Manager, expressed his optimism, “Based on our
market research and the experience we have gathered in a period of one year, we
have come up with more exciting products that will be suitable for primary
beneficiaries who are gamblers. To start with, we have introduced a new
simplified betting platform to enable gamblers to place their wagers hassle-free.
We have also launched the biggest jackpot in the country with the grand prize
of TZS 5 billion, to give gamblers an additional thrill of chance.
“Another big move that we have made today is the launching of a new and
improved Win Boost product, which awards winners of Multi Bets with an
additional payout, up to 700% their bet. We hope these introductions will
create a better standard for the development of the betting industry in
Tanzania,” added Mhina.
On the same colourful evening, Betway introduced two new brand influencers
to promote responsible gambling awareness and the company’s products as a whole,
Privadihno and Ambangile, both of whom are established sports pundits.
About the Betway
Group
Betway is part of Super Group: the
global digital company which provides first class entertainment to the
worldwide betting and gaming community.
Super Group (SGHC) Limited is the
holding company for leading global online sports betting and gaming businesses:
Betway, a premier online sports betting brand, and Spin, a multi-brand online
casino offering. Listed on the New York Stock Exchange (NYSE ticker: SGHC), the
group is licensed in over 20 jurisdictions, with leading positions in key
markets throughout Europe, the Americas and Africa. The group’s successful
sports betting and online gaming offerings are underpinned by its scale and
leading technology, enabling fast and effective entry into new markets. Its
proprietary marketing and data analytics engine empowers it to responsibly
provide a unique and personalized customer experience. For more information,
visit www.sghc.com
Betway Group is a leading provider
of innovative and exciting entertainment across sports betting, casino and
esports betting. Launched in 2006, the company operates across a number of
regulated online markets. Betway prides itself on providing its customers with
a bespoke, fun and informed betting experience, supported by a safe, secure,
fair and responsible environment.
Betway is a member of several prominent industry-related bodies,
including International Betting Integrity Association (IBIA), iGaming European
Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports
Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming
Council (BGC), and is ISO 27001 certified through the trusted international
testing agency eCOGRA. Betway Tanzania, powered by Media Bay Limited is
Licensed and regulated by the Ministry of Finance and Planning Gaming Board of
Tanzania.
For more information about Betway please visit: www.betway.co.tz
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